Cold Water Partners

Cold Water Partners

We are a brand and marketing strategy team focused on solving business challenges through clear thinking, smart strategy and creative solutions.

Working alongside our clients we get to the heart of what’s holding businesses back and what are the opportunities to turn complex challenges into actionable ideas that make a difference.

Get in touch

About us

Who we are, how we work

Who we are

Our combined expertise, built on over 20 years each of global corporate brand and marketing experience, brings together commercial understanding, strategic thinking and creative problem solving.

How we work

From defining brand direction and sharpening positioning to building marketing strategies that can be activated across an organisation, we bring clarity, direction and momentum to help businesses move forward, bring their employees with them and achieve their ambitions.

Services

What we do

  1. 01

    Understand

    Business challenges, market insights, audience insights and opportunity identification

  2. 02

    Define

    Brand strategy, positioning, proposition and marketing direction

  3. 03

    Develop

    Strategy, marketing, comms and creative solutions

  4. 04

    Activate

    Brand and marketing activation plans, integration planning, implementation roadmaps, channel alignment and delivery frameworks

Brand strategy and positioning

  • Brand strategy and development
  • Brand positioning and proposition
  • Brand purpose, vision and values
  • Brand architecture
  • Brand differentiation
  • Brand evolution and transformation

Marketing strategy and planning

  • Marketing strategy development
  • Go-to-market strategy
  • Marketing audits and reviews
  • Marketing effectiveness and optimisation

Brand and marketing activation

  • Brand rollout and implementation planning
  • Communications strategy
  • Integrated marketing campaigns
  • Marketing team alignment

Strategic consultancy and support

  • Senior stakeholder engagement
  • Marketing team mentoring
  • Workshop facilitation

The partners

Meet the team